How to Attract Donors to Your Website.
A 90-minute recorded seminar delivered by Alan Sharpe.
Complete with 56-page, full-colour handout.
Delivered by mail on a CD.
$39.95 plus $8 shipping and handling.
You will learn:
- why you must optimize your website for the most popular search engines
- how to get easily found by search engines
- the vital difference between crawler-based search engines and
human-powered directories
- how search engines rank your web pages
- why your internal links affect your search engine rank
- how to pick the right keywords for your pages so you rank higher in
search engine results
- where to position keywords mon your pages and in your HTML code to boost
your search engine rankings
- why you must avoid presenting large blocks of type as graphics
- how to use an online keyword selector tool to find out how donors are
searching for you online
- how the IFAW optimizes its site to achieve a top ranking on Google,
including a peek at its HTML code
- examples of things to do and things to avoid from leading non-profit
organizations nationwide
- how to encourage other sites to link to your site, boosting your search
engine rank
- mistakes to avoid with keywords
- mistakes to avoid with tables
- mistakes to avoid with javascript
- where to register your website online
- a listing of the most important places to register your site, and
examples of non-profits who did this properly to achieve high search engine
rankings
- charity portals and why to use them to attract donors to your site
- how to use pay-per-click advertising to cost-effectively drive potential
donors to your website
- tips for successful pay-per-click advertising
- how to use banner ads to cost-effectively drive potential donors to your
website
- how to use YouTube, My Space, Facebook and other social networking sites
to drive potential donors to your website
- how to use online news release sites to boost your search engine
rankings
- what type of content you must update often to maintain your high rank on
search engines
- why you should start a blog if you want more traffic to your site
- how to use Flickr to drive potential donors to your website
- how to use direct mail to drive donors to your site
- how to use printed literature to drive donors to your site
- how to use promotional materials to drive donors to your site
- how to use advertising to drive donors to your site
- how to use signage to drive donors to your site
- how to use articles and news releases to drive donors to your site
A 90-minute recorded seminar delivered by Alan Sharpe.
Complete with 56-page, full-colour handout.
Delivered by mail on a CD.
$39.95 plus $8 shipping and handling.
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