Direct Mail Fundraising ROI Calculator.
Automatically calculate the 10 most vital formulas for measuring the return
on investment (ROI)
of your direct mail, with this special calculator.
Need to calculate your cost to raise a dollar but
can't remember the formula? Need to show your board of directors the results of
your latest direct mail acquisition package, but aren't sure what statistics to
include? Need to compare your mailings for the past years, comparing average
gift, cost per package and net income per piece, but lack the time to lay out
the spreadsheet and figure out the formulas?No problem. Download this amazing
Excel spreadsheet now. It takes all the grunt work and guess work out of
measuring, analyzing and presenting the results for your direct mail fundraising
campaigns.
Using it is simple. Enter four simple numbers in the spaces
provided and the spreadsheet immediately and automatically calculates your
return on investment and presents your results in a professional spreadsheet.
To view a sample report, click on the image you find
here.
You enter these numbers:
- Number of pieces you mailed
- Cost of your mailing
- Number of gifts received
- Amount of money received
Working with these four basic numbers, the Direct Mail Fundraising ROI Calculator
automatically calculates the following results for you:
- Response Rate
- Net Income
- Average Gift
- Net Income Per 1,000
- Net Income Per Piece
- Cost to Raise a Dollar
- Cost Per Piece
- Cost Per Gift
- Cost to Raise a Donor (for donor acquisition campaigns)
- Return on Investment
This amazing tool features two calculators, one for renewal mailings and one for
acquisition mailings.
Customize the calculator any way you want. Add campaigns. Delete campaigns.
Change the order of results. Put your organization name and logo on the
spreadsheet. You have complete freedom.
To view a sample report, click on the image you find
here.
Download this amazing ROI calculator now. Start using it—and profiting from its
calculations—within minutes.
Format: Microsoft Excel 2003 spreadsheet
Cost: $39.99
Guarantee: If you are not completely satisfied with this e-book within 30 days of purchase, we will refund your full purchase price.
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