Home / Alan's services
/ 3. Consulting/testing
1. Copywriting
2. Design
3. Consulting
-
analysis
-
audits
-
databases
-
lists
-
strategy
-
testing
-
tracking
4. Coaching
Which should you mail, a long letter or a short
letter? Should you start your ask string at $25 or at $35? What about envelope
teaser copy—good idea or not, for your organization? What is the long-term
cost of acquiring a donor with a front-end premium?
Questions, questions!
Fortunately for you, most questions you have about your direct mail
fundraising program can be answered definitively—with
testing.
Alan Sharpe is a direct mail fundraising copywriter, consultant and coach. he
helps your development department run a successful direct mail fundraising program year after year. And that,
naturally, includes testing.
Successful direct mail requires a relentless search for ways to improve your
copy, design, package formats, package contents, lists, asks and plenty more.
The only correct answers are test answers. Alan helps you find them through
thoughtful, systematic testing.
Alan helps you . . .
- decide what to test (teasers? signatures? brochures? inserts? postage?
letter length? gift amounts? gift strings?)
- design valid tests
- interpret your results
- save you thousands of dollars by incorporating lessons learned in future
mailings
If you need help planning and executing a comprehensive direct mail
fundraising program that attracts donors, builds relationships and retains
donors, talk to Alan Sharpe.
Home / Alan's services
/ 3. Consulting/testing
1. Copywriting
2. Design
3. Consulting
-
analysis
-
audits
-
databases
-
lists
-
strategy
-
testing
-
tracking
4. Coaching
Ready to move ahead?
Ask Alan to quote your next direct mail fundraising campaign. Either call 1 877
742-7732, or complete his
online quote form.
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