Alan Sharpe knows a group of people who donate to worthy charities exactly like yours. These people respond to direct mail appeals for funds, guaranteed. Even better, they already know your organization and mission, so you don’t have to spend as much money and time winning their trust. There’s more . . .
- they have a demonstrated interest in your cause
- they are likely to respond in larger numbers to your direct mail appeals than cold prospects will
- they tend to give at higher levels than new donors do
- they are more cost-effective than cold prospects because processing their gift involves none of the extra steps involved with acknowledging gifts from new donors
- you don’t have to pay a list rental fee to mail to them—they are already
in your database
Want to know who these people are?
They are your lapsed donors. And they are as a gold mine that’s “waiting to be worked a little bit more,” as Roland Kuniholm put it. You’ll find hidden nuggets among your lapsed donors if you take the time
and expend the effort (and money) to uncover them. Alan Sharpe can help you.
Alan Sharpe is a direct mail fundraising copywriter, consultant and coach. He helps your development department run a successful direct mail fundraising program year after year. And that, naturally, includes recovering and reactivating your lapsed direct mail donors.
As a direct mail fundraising specialist, Alan has learned that well-crafted, donor-centered mailings to reactivate lapsed donors pay off if done properly. The secret is to continue mailing to them as a group until the results drop below what you’d achieve (in response rate and average gift) by mailing to cold lists.
Alan helps you with your lapsed donor recovery strategy. He recommends what to mail, to whom, and how often. He crafts a reactivation letter that’s designed to win back lapsed donors cost-effectively.
Alan and his team also design your pieces, help you measure your campaign, and help you analyze your results.
If your organization is at all typical, over half of the donors in your house file are lapsed. You literally cannot afford to overlook them.