Nothing is more important to the long-term viability of your non-profit organization than how you communicate with your donors. Donors do not give automatically (even if you have a monthly giving program). And donors do not renew their support year after year automatically. You must re-earn their trust and re-inspire them with every piece of communication you send their way by mail or by email.
Alan Sharpe is a direct mail fundraising copywriter, consultant and coach. He helps your under-staffed, under-funded development department run a successful direct mail fundraising program year after year. And that, naturally, includes writing compelling, relevant, donor-centered appeal letters, newsletters and more.
Alan’s expertise is not capital campaigns, banquets, silent auctions, charity runs, planned gifts or grant proposals. What floats his boat is crafting original, human, one-to-one letters that reach the hearts and minds (and purses) of your donors, potential donors and lapsed donors.
If your appeal involves paper and postage, Alan can help you. He writes and designs every kind of letter imaginable that non-profit organizations use to raise funds and raise awareness for their causes, including:
- donor acquisition letters
- welcome letters
- renewal letters (a series)
- gift upgrading letters
- lapsed donor recovery letters
- major gift appeal letters
- special appeal letters
- thank-you letters
- special events invitations
- protest and petition letters
- year-end appeals
- catalogs of your publications, resource materials or products
- flyers describing your monthly giving program
- surveys asking for your donor’s opinion about issues that are vital to your organization—and your donor
And while the letter is always the most vital part of any direct mail solicitation, it rarely is the only component. Which is why Alan writes and designs fundraising letter packages rather than just letters.
Alan and his team write and design your entire package:
- teaser copy for the mailing envelope
- lift note
- reply device
Alan also crafts email appeals and email newsletters, and the web pages that go with them.
If you need fundraising letters that attract donors, build relationships and retain donors, let’s talk.