Alan Sharpe saw a job posting the other day for a direct mail manager at a non-profit organization. Among the expected list of required qualifications was this: “Must be able to handle stress during peak times.”
The best way to handle stress in your job as a direct mail fundraiser is to call Alan Sharpe. He specializes at direct mail fundraising. He offers the copywriting, consulting and coaching your development department needs to run a successful direct mail fundraising program year after year. Here’s how you benefit when you retain Alan Sharpe’s services.
Your development department may seem like it has a revolving door out front, what with the high rate of turnover in our profession. But losing talented fundraising staff to maternity leave, lateral promotions or greener pastures needn’t upset the rhythm of your department.
Alan Sharpe is devoted to your organization. So you get the responsiveness and quality you expect, week in and week out, no matter what level of turmoil your human resource department is facing.
Alan is a direct mail fundraising specialist. He doesn’t keep pace with planned giving, or follow the latest trends in experiential fundraising. He eats, breathes and sleeps (restlessly) direct mail. So if there is a new way of personalizing a buckslip with variable data or reducing postage with co-op mailings, Alan knows all about it. And he makes sure you know all about it. Alan gives you the kinds of insights into direct mail fundraising that
multi-service agencies cannot, since they do not specialize in raising money through the mail alone.
You are likely too close to your work to notice if your packages are parochial, self-centered or simply boring. But a fresh set of eyes (a whole team of eyes, actually), can help you keep your mailings donor-centered and fresh over time. Alan and his designers work on dozens of projects every year for a multitude of organizations coast to coast. They bring a fresh perspective to your organization that helps you communicate with your donors in ways that are always relevant, compelling and creative.
Directors of development come to Alan Sharpe for one reason—to solve their direct mail fundraising problems (sorry, “challenges”). They come to Alan because he specializes in direct mail fundraising alone. You cannot possibly keep pace with all that is happening in our sector (postal regulations, privacy, do-not-mail legislation, variable data printing, email authentication protocols), so leave that to Alan. Concentrate on the most important components of your fundraising portfolio, and come to Alan when you need answers to vexing direct mail challenges.