101 Terrific Opening Lines for Your Fundraising Letters.
Dozens of quotes, statistics, anecdotes, witticisms, provocative questions and other zingers to make your
letters irresistible.
By Alan Sharpe
Your opening sentence is the most vital
sentence in your letter. You must open your fundraising letters in such a way that you compel
your donors to read on right to the end, and take action. If you lose them here,
you lose them.
101 Terrific Opening Lines for Your Fundraising Letters,
the eighth Handbook in the Hands-On Fundraising Series, published by Andrew
Spencer Publishing, features quotes, statistics, anecdotes, witticisms,
questions, blunt admissions, provocative statements and other zingers to help
you learn the craft of writing appeal letters that are impossible to put down.Follow the tactics of the
professionals that you'll find in the Handbook and you'll be on your way to writing fundraising letters that grab
attention and demand to be read.
Peek inside the Handbook
Engage your donors in dozens of ways.
Pose a question (20 examples)
Tell a story (9 examples)
Quote someone (5 examples)
Present an arresting fact (14 examples)
Poke fun at yourself (2 examples)
Open with humor (5 examples)
Intrigue your readers (7 examples)
Spring a surprise (9 examples)
Stimulate their imagination (4 examples)
Get to the point (4 examples)
Be frank (6 examples)
Show immediacy (5 examples)
Tell them what they know, with a twist (5 examples)
Plus six other excellent examples
Peek inside the Handbook
For these topics, look up these openers
- Advocacy, 41, 77, 87
- Animal Welfare, 12, 18, 27, 39, 63, 86
- Arts, 81
- Child Welfare, 24, 25, 35, 37, 44, 48, 57, 67, 71, 73, 83, 85, 91, 94
- Christian Missions, 5, 10, 13, 22, 40, 56, 58, 66, 93, 98, 99
- Disabilities, people with, 9, 46, 74
- Disease, 14, 15, 20, 30, 65, 67, 69, 72, 84, 95, 96, 100
- Environment, 89
- Government, 1
- Homelessness, 2
- Hospitals, 8, 11, 42, 61
- Housing, affordable, 3, 6, 16, 19, 23
- Mental Health, 97
- Political Activism, 17, 26
- Recreation and Leisure, 28, 43, 45
- Relief and Development, 7, 21, 38, 59, 75, 76, 80, 88, 90, 101
- Social Services, 29, 70
- Television, Community Supported, 78
- Universities, 4, 32, 47, 51, 53, 55, 60
- Women, 77, 92
Also included
- a list of useful reference books for finding quotes, aphorisms, proverbial wisdom and
zingers by topic
- four tips on writing effective openings that tell a story
- five tips for starting your letter with a quote
Peek inside the Handbook
Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.
Words: 5,097
Pages: 22
Format: Adobe PDF (Portable Digital Format). Get the
Reader.
Cost: $10
Guarantee: If you are not completely satisfied with this handbook within 30 days of purchase, tell us and we will refund your full purchase price.
Browse other Handbooks
|
