18 Places to Find New Donors Using Fundraising Letters.
The Professional Fundraiser’s Guide to Creative and
Cost-Effective Donor Acquisition.
By Alan Sharpe
H
ave you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking.
New donors are a lot closer than you may think. And persuading them to make that first donation need not be as hard—or as expensive—as acquiring them in other ways.
But before you rent a list of names or drop anything in the mail, examine the people you are approaching with your direct mail appeal to make sure they are good prospects for a donation today—and tomorrow.
18 Places to Find New Donors Using Fundraising Letters,
the seventh Handbook in the Hands-On Fundraising Series, published by Andrew
Spencer Publishing, is the professional fundraiser’s guide to creative and cost-effective
donor acquisition.
Peek inside the Handbook
here.
Find the new donors you needed yesterday.
- learn the three things you should look for in every potential donor
- discover (and avoid) the common mistake that inexperienced
non-profit organizations make when searching for new donors
with direct mail
- understand the difference between wealthy prospects and those who simply
have a capacity to give—and use this knowledge to save money on your acquisition
costs
- discover one of your best sources for donations (this one may surprise
you!)
- learn a simple and cost-effective way to use your donor newsletter as a
donor-acquisition tool
Written by a professional, practicing fundraising copywriter and coach, this
Handbook describes the 18 quickest and easiest ways to acquire new donors. In a
simple, straightforward style, Alan Sharpe shows you where to look for those
elusive prospects who have the potential to become lucrative, loyal, long-term
donors.
Peek inside the Handbook
here.
You'll learn:
- who to approach, and why
- some creative ways to appeal to potential donors
- how to use existing donors to attract new ones
- the value of affinity groups, peer groups and kindred spirits
- a profitable way to find donors among like-minded organizations
- when you should turn to consumer magazine lists as sources for new
donors
- a cost-effective way to capitalize on your special events as a source
for profitable direct mail donors
- and plenty more
Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.
Words: 2,356
Pages: 11
Format: Adobe PDF (Portable Digital Format). Get the
Reader.
Cost: $10
Guarantee: If you are not completely satisfied with this handbook within 30 days of purchase, tell us and we will refund your full purchase price.
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