Twelve Creative Ways to Ask for Gifts Using
Fundraising Letters.
By Alan Sharpe
In every fundraising letter
you write, you must say what is on your mind in a fresh way.
You literally cannot afford to sound like your letters came out of a software box or a book of pre-written, fill-in-the-blanks templates. Those kinds of letters are as deadly to donor loyalty as they are insincere.
The challenge you face as a non-profit organization is coming up with original ways to ask for funds.
Effective fundraising letters are creative. They take a simple need or a straightforward request for funds and present it to donors in a fresh and compelling way.
Your fundraising letters need to be creative for a number of reasons.
- Your supporters likely receive requests for funds from other non-profits. So your appeal needs to stand out.
- You cannot afford to present the same need year after year in the same way. Your donors will grow weary and their giving will fall off.
- Your donated income will only increase when you inspire your donors with creative fundraising letters—appeal letters that also happen to be appealing.
Twelve Creative Ways to Ask for Gifts Using Fundraising Letters is the
second Handbook in the Hands-On Fundraising Series, published by Andrew Spencer Publishing.
This practical, hands-on guide describes 12 ways to make your donor appeal letters more creative and compelling.
- learn three ways to break large gift requests into manageable amounts
- discover one way to use a donor's previous giving history as a way to secure a gift today
- see a creative example of how to ask for increasingly larger amounts--in the same letter
- find out how to use current events to your advantage in your fundraising letters
- learn the role of benefits in motivating donors to give
- find out how to appeal to donors' desires to leave a legacy
- learn why you should sometimes show what a donation eliminates
- understand why donors think like investors, and how to use this knowledge profitably
Download this Handbook now. Start reading it within minutes.
Words: 1,731
Pages: 9
Format: Adobe PDF (Portable Digital Format). Get the
Reader.
Cost: $10
Guarantee: If you are not completely satisfied with this handbook within 30 days of purchase, we will refund your full purchase price.
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