How to Increase the Size and Frequency of Donor Gifts with Fundraising Letters.
Tested, proven tactics for raising more
money from your current direct mail
donors (with their cheerful participation).
Do you want your donors to give more, do you want them
to give more often, or do you want more of your donors to give? If your answer to these
questions is “all of the above,” here are some tested ways to increase the size and frequency
of donor gifts using fundraising letters.
How to Increase the Size and Frequency of Donor Gifts with Fundraising Letters. is the 13th
Handbook in the Hands-On Fundraising Series, published by Andrew Spencer Publishing. It teaches you
tested, proven tactics for raising more money from your current direct mail donors (with their cheerful participation).
Topics covered
- How to increase size of individual donations (12 recommendations)
- How to increase giving frequency (8 tips)
- How to increase participation levels (5 tactics)
How to get more from your donors
- why you should ask for specific amounts
- one quick (and free) way to boost the size of your average gift
- how to use a donor's giving history to boost the size of subsequent
gifts from that donor
- how to customize your direct mail appeals to major donors to maximize
gift income
- one simple and compelling way to get donors to upgrade their average
gift
- how to use the calendar to your advantage in boosting the size of
individual gifts
- one role that premiums play in increasing gift income
Persuading your donors to give more often
- how often is too often to mail?
- what else harms your response rates just as much as mailing too often?
- what is one great reason to ask less often?
- what vital role do thank-you letters play in boosting giving frequency?
- how does offering designated gift opportunities increase giving
frequency?
- how should you segment your database to increase the number of times
donors give each year?
How to increase participation levels
- six ways to help donors participate
- toll-free numbers, reply devices and five other methods that make donating
easier (and more likely)
- the one reason that 45% of donors stop giving or give less—and how
to avoid this problem with your donors
- why your letters might be too short to raise the kind of money you are
after
- why (and how) giving your donors something to do often boost
participation rates in fundraising appeals
Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.
Words: 2,416
Pages: 10
Format: Adobe PDF (Portable Digital Format). Get the
Reader.
Cost: $10
Guarantee: If you are not completely satisfied with this handbook within 30 days of purchase, we will refund your full purchase price.
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