How to Write Effective Direct Mail
Fundraising Reply Devices.
Attract the gifts you need by making the donation process quick and painless for your donors (and you).
Reply devices—also known as reply coupons, donation coupons, reply slips, response forms and gift forms—are the instruments that conclude your request for funds. If your reply device
fails, your appeal letter fails—and you don’t get the gift.So writing and
designing an effective reply device is vital to the success of every direct mail
fundraising letter you mail.
How to Write Effective Direct Mail Fundraising Reply Devices is the 12th Handbook in the Hands-On Fundraising Series, published by Andrew Spencer Publishing. It teaches you
how to attract the gifts you need by making the donation process quick and
painless for you, your donors and your organization.
Peek inside the Handbook here.
Topics covered
- four functions of every reply device
- five things your reply device can accomplish
- 10 general guidelines for creating reply devices that work
- the nine things you must include on every reply device
- eight optional things to include on your reply devices (and why)
Design tips
- how to make your reply device stand out
- one type of card stock to avoid at all costs
- the overall visual impression you must create
- three tips on sizing your reply device to avoid disasters
- one formatting mistake to avoid if your package includes a
petition or survey
- how to create a sense of urgency
- a tip on the right tone to adopt
Peek inside the Handbook here.
The Ask
- how to discover how to structure your ask string to maximize revenue
- the maximum number of options to include in the ask string
- the best way to structure an ask string for designated gifts so that you
get the gift designations you want
- four tips for persuading donors to check the amount you want them to
(rather than the lowest)
Other things you'll learn
- the advantages and disadvantages of involvement devices
- how and why to personalize the reply card
- when you need to code reply devices
- a simple way to tell donors how to fill out the reply device without
wasting a lot of valuable space with your instructions
- eight mistakes to avoid
Peek inside the Handbook here.
Learn from the pros
This Handbook features a step-by-step tour through two effective reply
devices, using 24 numbered annotations to show you tested methods for getting
your reply devices right.
Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.
Words: 3,110
Pages: 19
Illustrations: 5 images. See one
here.
Format: Adobe PDF (Portable Digital Format). Get the
Reader.
Cost: $10
Guarantee: If you are not completely satisfied with this handbook within 30 days of purchase, we will refund your full purchase price.
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