Attract New Donors and Members with a Magnetic Direct Mail Donor Acquisition Package.
Discover over 75 tips, insider secrets and proven tactics
by analyzing a superb donor acquisition package
from a national charity.
Y
our organization is doing well if 85 percent of your donors renew their support each year, according to Stanley Weinstein in his book
The Complete Guide to Fundraising Management.
To put it another way, you are doing well if no more than 15 percent of your donors fall away each year.
So do the math.
If your organization has 10,000 active donors, and if 8,500 (85 percent) of them renew each year, then 1,500 (15 percent) of them will drop off every year. Ouch.
This is the main reason that you need to create and manage a well-planned, annual donor acquisition program. You cannot afford to simply mail to your existing donors only. You need to replace the donors who never renew. Without a steady influx of new donors, you will be moving backwards each year, not forwards.
Discover over 70 tips, insider secrets and proven tactics by analyzing a superb donor acquisition package from a national charity.
Attract New Donors and Members with a Magnetic Direct Mail Donor Acquisition Package
is the eleventh Handbook in the Hands-On Fundraising Series, published by Andrew Spencer Publishing.
It teaches you proven techniques from the professionals for attracting new
donors and members.
Peek
inside the Handbook here (1.41 MB file size).
Topics covered
Mailing envelope
- seven tips for getting it right
- an unusual (but effective) place to put your logo
- how to use teaser copy
- illustrations on envelopes
- addressing tips
- why to use a postal indicia
- one good reason to avoid a #10 window envelope
Four-page letter
- 47 observations, recommendations and criticisms to help you produce
winning acquisition letters
- tips for having a professional letterhead
- the value of a powerful opening line
- how to build rapport quickly
- introducing the need for funds in the right way
- when to introduce the writer
- when and how to introduce the organization
- the role of facts and evidence in the appeal letter
- the human interest angle, and how to use it
- formatting tips
- examples of transition sentences that keep readers hooked
- how to sum up
- how to ask for funds
- the sign off
- what color ink to sign the letter with
- who should sign the letter?
- the P.S. and what to say there
Peek
inside the Handbook here (1.41 MB file size).
Premium
- learn how to associate your premium with your cause
- how to pick a premium that turns your donors into advocates
- discover one way to keep your organization's name and slogan top-of-mind
with donors using a simple premium
Buckslip, two-sided
- five tips about buckslips
- what the buckslip should accomplish
- what to put on a buckslip
- should you ask for funds?
- the buckslip as a tool for overcoming objections to making a donation
- a few words about making statistics easy to understand
Reply device, two-sided
- 14 tips on writing and designing an effective reply device
- one-time gift or monthly gift—which should you ask for?
- how to capture email addresses
- a few tips on ask strings
- other vital information to ask your donor to supply
- advantages of pre-printing the reply device
- where to put legal copy—and why
Reply envelope
- two things that boost response with reply envelopes
Download this Handbook now. Start reading it—and profiting from its advice and examples—within minutes.
Words: 3,171
Pages: 24
Illustrations: 13 images, one for every component of this profitable direct
mail donor acquisition package. See them
here.
Format: Adobe PDF (Portable Digital Format). Get the
Reader.
Cost: $10
Guarantee: If you are not completely satisfied with this handbook within 30 days of purchase, we will refund your full purchase price.
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