Tag Archives: Testing
Should a Donation Thank-You Letter Ever Ask for a Donation?
I got a big surprise the day I closed my direct mail fundraising consultancy and started working for a national charity. I discovered that my new employer used its gift acknowledgement letters as a way to raise funds. With every … Continue reading
Dear Alan, What are “cells” in direct mail fundraising?
In list terminology, a cell is a statistical unit or units, a group of individuals selected from a file on a common basis and isolated as a group. See more definitions at the Glossary of Direct Mail Fundraising —————————————————————- Receive … Continue reading
Dear Alan, What is a “Back Test” in direct mail fundraising?
A Back Test is a mailing designed to reproduce, and therefore confirm, the results of a recent direct mail test. Also called a retest or confirming test. Usually run when the results of a test fall within an acceptable range … Continue reading
