Tag Archives: Personalization
Six Easy Ways to Warm Up a Fundraising Letter Appeal
Which would you read first (and right to the end): a typed, generic fundraising letter from the Red Cross or a hand-written letter from your grandma Hostetler in Muleshoe, TX? I’d choose the personal letter over the impersonal every time. … Continue reading
Posted in Databases, Fundraising letters, Personalization
Tagged Data, Fundraising letters, Personalization
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