Tag Archives: Lists
Dear Alan, What is “list cleansing” in direct mail fundraising?
List cleansing is the process of keeping a mailing list accurate and up to date. The process involves, among other things, removing duplicate records, formatting addresses to postal standards, and updating addresses of those who move. See more definitions at … Continue reading
Dear Alan, What are “cells” in direct mail fundraising?
In list terminology, a cell is a statistical unit or units, a group of individuals selected from a file on a common basis and isolated as a group. See more definitions at the Glossary of Direct Mail Fundraising —————————————————————- Receive … Continue reading
Dear Alan, What is a “Back Test” in direct mail fundraising?
A Back Test is a mailing designed to reproduce, and therefore confirm, the results of a recent direct mail test. Also called a retest or confirming test. Usually run when the results of a test fall within an acceptable range … Continue reading
