Tag Archives: Donor acquisition
In Direct Mail Donor Acquisition, Ignore Your Initial Results
The secret to success at acquiring donors through the mail is to ignore your initial results. The results you generate in the first few months of your direct mail acquisition campaign might delight you or they might distress you, but … Continue reading
Posted in Donor acquisition, Donor retention, Lists, Premiums, Response
Tagged Donor acquisition
Leave a comment
Does UNICEF’s Nickel Donor Acquisition Mailing Infuriate You?
UNICEF is mailing a donor acquisition package that is making plenty of recipients furious. I know why. The package is a #10 window envelope that features, peeking through the window, a shiny 5 cent piece. A piece of teaser copy … Continue reading
