Tag Archives: donation thank-you letters
Should a Donation Thank-You Letter Ever Ask for a Donation?
I got a big surprise the day I closed my direct mail fundraising consultancy and started working for a national charity. I discovered that my new employer used its gift acknowledgement letters as a way to raise funds. With every … Continue reading
Posted in Asks, Donation thank-you letters, Donor retention, Reply Devices, Response, Results, Testing
Tagged donation thank-you letters, reply devices, Testing
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Eight Mistakes to Avoid in Donation Thank You Letters for a Fundraising Gift or Contribution
The easiest way to encourage a donor to mail you another donation is to thank her properly for her last gift. There are right ways and wrong ways to thank your donor. Avoid these mistakes when mailing your donation thank-you … Continue reading
