Tag Archives: Dear Alan
Dear Alan, What is a Carrier Route in direct mail fundraising?
A Carrier Route is a group of addresses that a mail carrier can deliver to in a single day. Carrier Routes “roll up” into ZIP Codes. There are roughly 15 ZIP Codes per Carrier Route. See more definitions at the … Continue reading
Dear Alan, What is a “Back Test” in direct mail fundraising?
A Back Test is a mailing designed to reproduce, and therefore confirm, the results of a recent direct mail test. Also called a retest or confirming test. Usually run when the results of a test fall within an acceptable range … Continue reading
Dear Alan, What does “alphanumeric” mean in direct mail fundraising?
Alphanumeric: A set of characters that contains letters and numbers, and perhaps punctuation marks, such as a Key code: JUN-0909-L21. Learn more at the Glossary of Direct Mail Fundraising —————————————————————- Receive a free fundraising tip like this each week by … Continue reading
