Tag Archives: Data
Six Easy Ways to Warm Up a Fundraising Letter Appeal
Which would you read first (and right to the end): a typed, generic fundraising letter from the Red Cross or a hand-written letter from your grandma Hostetler in Muleshoe, TX? I’d choose the personal letter over the impersonal every time. … Continue reading
Dear Alan, What is “list cleansing” in direct mail fundraising?
List cleansing is the process of keeping a mailing list accurate and up to date. The process involves, among other things, removing duplicate records, formatting addresses to postal standards, and updating addresses of those who move. See more definitions at … Continue reading
Is Your Returned Mail Costing You $481 a Piece?
You have a costly problem with returned mail. All non-profit organizations do. You mail perfectly nice letters to donors who have supported your cause for years, and then, one day, without so much as a by-your-leave their mail comes back … Continue reading
How to Help Your Lettershop Bungle Your Fundraising Campaign
I know from reliable sources that the Mr. Murphy who coined Murphy’s Law (“If something can go wrong, it will”) worked as an account manager at a lettershop. After leaving his position of direct mail fundraising manager at a national … Continue reading
