Category Archives: Testimonials
Dramatize Your Fundraising Letters with Client Testimonials
A reader of my newsletter asked me: “How do I most effectively integrate a participant story into an annual campaign ask letter? What effective ways do you see participant stories being told in a letter? Could a story/profile be attached … Continue reading
Why a Convicted Felon Should Write your Next Fundraising Letter
I know a man who spent 21 years in maximum security prisons. A product of rape born in an abandoned building, he was incarcerated at age eight into Canada’s most violent and brutal reform school. He became a chronic runaway, … Continue reading
41 Things You Can Mail to Donors in Direct Mail Fundraising
Want to learn a lesson in direct mail fundraising from Winston Churchill? He once observed that a fanatic is “someone who can’t change his mind and won’t change the subject.” A fundraising letter fanatic, of course, is someone who thinks … Continue reading
