From the category archives:

Strategy

Dear Alan, What do you Recommend for Reminder Letters?

by Alan Sharpe on September 4, 2009 · 0 comments

in Dear Alan, Donor renewal, Fundraising letters, Strategy

Don’t Watch Fundraising Costs, But Cost-Effectiveness

by Alan Sharpe on June 19, 2009

in Results, Strategy

Improve Your Direct Mail Fundraising Letters: Donate to Your Competitors

by Alan Sharpe on May 8, 2009 · 0 comments

in Results, Strategy

Look for Connection, Not Cash, in Prospective Direct Mail Donors

by Alan Sharpe on June 27, 2008

in Asks, Corporate appeal letters, Donor acquisition, Prospect research, Strategy

Reduce Your Direct Mail Fundraising Costs by Mailing Less Often to Those Who Give Less

by Alan Sharpe on January 18, 2008

in Strategy

41 Things You Can Mail to Donors in Direct Mail Fundraising

by Alan Sharpe on January 11, 2008

in Asks, Lapsed donor reactivation, Newsletters, donor, Postage, Premiums, Strategy, Testimonials

Five Vital Signs of a Healthy Direct Mail Fundraising Program

by Alan Sharpe on January 4, 2008

in Donor acquisition, Donor renewal, Premiums, Response, Results, Strategy

Direct Mail Fundraising Success Depends on a Strong Case for Support

by Alan Sharpe on December 28, 2007

in Strategy

Fundraising Letter Writing Tips from Reader’s Digest

by Alan Sharpe on November 23, 2007

in Strategy

Boost Your Direct Mail Fundraising Response Rates with Deadlines

by Alan Sharpe on November 16, 2007

in Asks, Response, Results, Strategy

Attract More Donors with Direct Mail Donor Acquisition Fundraising Letters by Avoiding these Mistakes

by Alan Sharpe on October 12, 2007

in Donor acquisition, Strategy

Prevent Costly Direct Mail Donor Acquisition Blunders with Test Mailings

by Alan Sharpe on September 21, 2007

in Donor acquisition, Lists, Results, Strategy, Testing

Direct Mail Fundraising is a Program, Not a Campaign

by Alan Sharpe on July 13, 2007

in Donor renewal, Strategy

Direct Mail Fundraising Letters: Your Competitor is American Idol.

by Alan Sharpe on June 8, 2007

in Response, Strategy

Are You Too Small for Direct Mail Donor Acquisition?

by Alan Sharpe on April 13, 2007

in Donor acquisition, Strategy

Why New Non-profits Shouldn’t Use Direct Mail to Raise Start-up Capital.

by Alan Sharpe on January 12, 2007

in Donor acquisition, Strategy

Annual Doesn’t Mean Annually in Direct Mail Fundraising Campaigns.

by Alan Sharpe on November 3, 2006

in Strategy

Spot Potential Direct Mail Donors Using the 3 Cs of Fundraising.

by Alan Sharpe on September 22, 2006

in Donor acquisition, Strategy

Donation Request Letters Need Suspense To Keep Donor Attention.

by Alan Sharpe on June 9, 2006

in Strategy

Successful Fundraising Letters Give Your Donors Conflict.

by Alan Sharpe on June 2, 2006

in Strategy

Write Novel Fundraising Letters Using Fiction Techniques.

by Alan Sharpe on June 1, 2006

in Strategy

Questions To Ask Yourself Before You Ask Anyone For A Direct Mail Donation.

by Alan Sharpe on June 1, 2006

in Strategy

Your Fundraising Appeal Letters Need a Villain.

by Alan Sharpe on June 1, 2006

in Asks, Strategy

Your Not-For-Profit Fundraising Letter Program Has Three Goals.

by Alan Sharpe on June 1, 2006

in Strategy