Category Archives: Prospect research
Win Board Approval for Your Fundraising Budget by Calculating Your Long-Term Donor Value
The ten dumbest words ever spoken in the English language are: “We don’t have money in our fundraising budget for that.” The people who say this most often are board members. Uninformed board members. Timid board members. Board members who … Continue reading
Major Gift Fundraising and Prospect Research: How to Find Major Donors in Your Donor Database
The best person to approach for a major gift is someone who already supports your charity. Sometimes those donors are hidden in plain sight in your donor database. Here’s how to find them. —————————————————————- Receive a free fundraising tip like … Continue reading
How to Find New Major Gift Donors
Your organization needs to find more major donors for two vital reasons. First, major donor fundraising is the most cost-effective use of your time and money, costing somewhere between two cents and fifteen cents to raise a dollar. Second, many … Continue reading
Look for Connection, Not Cash, in Prospective Direct Mail Donors
I received an email the other day that reads as follows: –letter starts– Hello Mr. Raiser, My name is _______. I work for a non profit organization, the ____________. We are in a season of taking the ministry international and … Continue reading
Look for Tightwads, Not Millionaires in Direct Mail Donor Acquisition
Most first-generation millionaires are tightwads. They aren’t rich because of how much they spend but because of how much they save. If you need to find millionaires who will donate a large sum of money to your non-profit organization, look … Continue reading
