From the category archives:

Premiums

Does UNICEF’s Nickel Donor Acquisition Mailing Infuriate You?

by Alan Sharpe on August 28, 2009 · 3 comments

in Donor acquisition, Premiums

Back-End Premiums in Direct Mail Fundraising: Think Twice Before Offering

by Alan Sharpe on August 11, 2008

in Premiums

41 Things You Can Mail to Donors in Direct Mail Fundraising

by Alan Sharpe on January 11, 2008

in Asks, Lapsed donor reactivation, Newsletters, donor, Postage, Premiums, Strategy, Testimonials

Five Vital Signs of a Healthy Direct Mail Fundraising Program

by Alan Sharpe on January 4, 2008

in Donor acquisition, Donor renewal, Premiums, Response, Results, Strategy

In Direct Mail Donor Acquisition, What You Win Them With Is What You Win Them To.

by Alan Sharpe on January 5, 2007

in Donor acquisition, Donor renewal, Premiums

Premiums in Request Letters Asking for Donations: Examples and Samples of Pros and Cons.

by Alan Sharpe on June 1, 2006

in Premiums