Category Archives: Postage
Predict Your Direct Mail Fundraising Campaign Success with Doubling Day
How can you predict the success of your direct mail fundraising campaign before it has concluded? You know the challenge. If your charity is at all typical, you receive donations from your fundraising appeals for months, even years, after they … Continue reading
41 Things You Can Mail to Donors in Direct Mail Fundraising
Want to learn a lesson in direct mail fundraising from Winston Churchill? He once observed that a fanatic is “someone who can’t change his mind and won’t change the subject.” A fundraising letter fanatic, of course, is someone who thinks … Continue reading
Stamps Boost Response Rates Over Metered Postage or Indicias (Usually).
Direct mail fundraisers learned long ago that stamps boost response rates. Maybe the same will work for your sales letters. Why not test and find out? —————————————————————- Receive a free fundraising tip like this each week by email. Sign up … Continue reading
