Category Archives: Personalization
Give Your Donors What They Want so You Get What You Want
Thank your donors promptly and personally every time they mail you a gift. Describe how you are using the donor’s last gift the way the donor intended. The majority of long-term, faithful donors give to make a difference, and many … Continue reading
Boost Your Fundraising Letter Response Rates and Revenue with Five Simple Segmentations
I was 44 years old, about to adopt my second child, and was sitting in my lawyer’s office, looking over his updated draft of my will. Everything looked fine except for one small mistake. Throughout the document, he referred to … Continue reading
Top Five Ingredients of a Successful Fundraising Letter
Direct mail fundraising will be harder in 2011. Postage rates are increasing. Attention spans are decreasing. And discretionary income, which is to say, the money your donors use to support their favourite causes, is tighter. So, if you want to … Continue reading
Six Easy Ways to Warm Up a Fundraising Letter Appeal
Which would you read first (and right to the end): a typed, generic fundraising letter from the Red Cross or a hand-written letter from your grandma Hostetler in Muleshoe, TX? I’d choose the personal letter over the impersonal every time. … Continue reading
