Category Archives: Online fundraising
Answer the Only Question Donors Have and You’ll Raise More Money Fundraising
Your donors have only one question that bothers them. If you want to acquire more donors, you have to answer it. If you want to raise more net revenue, you need to answer it. And if you want to increase … Continue reading
Ask for Email Addresses, Not Donations, in Online Fundraising
The key to raising money online isn’t Facebook or YouTube or Twitter or a donate button on every webpage. It’s email. Email is the tool that gets your message into the mind of your donor and persuades her to return … Continue reading
Twenty Postal Strike Survival Tips for Charities and Non-Profits
What should you do if your charity raises money through the mail but your country’s postal workers are about to strike, or are already on strike? Naturally, you’re troubled. Most charities in Canada that are not places of worship raise … Continue reading
Distracted Online Donors Don’t Donate
The percentage of people who visit a website and get somewhere through the shopping cart process but eventually give up is around 59 percent. So that means more than one out of every two visitors to a website has a … Continue reading
Non-Profit Domain Names: Twenty Do’s and Dont’s for Creating Yours
If I asked you to recall the domain names of the 20 largest US charities, you’d do pretty well, I know. You’d remember mayo.edu, of course, the largest US charity, and ymca.net (2nd). And clevelandclinic.org (4th). And redcross.org (6th). And … Continue reading
Boost Your Online Fundraising by Thinking Like Wal-Mart
To generate more donations from your website, think like Wal-Mart. If you visit a Wal-Mart looking for a spare tire, you don’t walk in the doors looking for a sign that says “Spare Tires.” You look for a sign that … Continue reading
Internet Fundraising: Raise Funds Online with these Nine Email List-Building Tips
The secret to raising funds online is not Facebook or Twitter or texting or even your website. It’s email. To raise money on the Internet you need the email addresses of folks who believe in your cause and want to … Continue reading
Attention Online Fundraisers: Your Donors Want to Get Engaged
The non-profit organizations who raise the most money online use their websites to engage visitors. This is a vital step in raising money online. It’s not enough just to have a Donate Now button. You have to have a website … Continue reading
Online Fundraising: Attract Donors with Search Engine Optimization
Search engines are the most common way that potential donors will find your website. A non-profit website that appears near the top of search engine results will witness a dramatic increase in traffic compared with competing websites that appear further … Continue reading
Online Fundraising Donation Pages Must Answer Donor’s 3 Questions
Do you use direct mail fundraising letters to drive donors to your website to make their donations? If you do, make sure your website donation page answers the three most common questions asked by donors. —————————————————————- Receive a free fundraising … Continue reading
Online Fundraising: Four Deadly Blunders to Avoid
The good news is that 62 percent of adults visit a non-profit’s website before donating (according to a recent online survey conducted by Harris Interactive). That’s also the bad news. For many non-profits, the quickest way they can scare away … Continue reading
