Category Archives: Lapsed donor reactivation
Boost Your Fundraising Letter Response Rates and Revenue with Five Simple Segmentations
I was 44 years old, about to adopt my second child, and was sitting in my lawyer’s office, looking over his updated draft of my will. Everything looked fine except for one small mistake. Throughout the document, he referred to … Continue reading
Lapsed Direct Mail Donors are Better than New Donors
One of your best sources of direct mail donations is people who have stopped giving you direct mail donations. We call these people “lapsed donors” and “expired members,” two uncharitable ways of referring to friends who have not given a … Continue reading
41 Things You Can Mail to Donors in Direct Mail Fundraising
Want to learn a lesson in direct mail fundraising from Winston Churchill? He once observed that a fanatic is “someone who can’t change his mind and won’t change the subject.” A fundraising letter fanatic, of course, is someone who thinks … Continue reading
Reduce Direct Mail Donor Attrition in Four Ways
Your non-profit loses 15 percent of its donors every year, if you are typical. What can you do to reduce that percentage? —————————————————————- Receive a free fundraising tip like this each week by email. Sign up for Raiser Sharpe Tips … Continue reading
How Long are your Donors? Improve Donor Tenure and You’ll Boost Fundraising Request Letter Revenue.
How long do most of your donors contribute to your organization before they walk away? One year? Five? Ten? You should know. —————————————————————- Receive a free fundraising tip like this each week by email. Sign up for Raiser Sharpe Tips … Continue reading
