Category Archives: Email fundraising
Answer the Only Question Donors Have and You’ll Raise More Money Fundraising
Your donors have only one question that bothers them. If you want to acquire more donors, you have to answer it. If you want to raise more net revenue, you need to answer it. And if you want to increase … Continue reading
Ask for Email Addresses, Not Donations, in Online Fundraising
The key to raising money online isn’t Facebook or YouTube or Twitter or a donate button on every webpage. It’s email. Email is the tool that gets your message into the mind of your donor and persuades her to return … Continue reading
Twenty Postal Strike Survival Tips for Charities and Non-Profits
What should you do if your charity raises money through the mail but your country’s postal workers are about to strike, or are already on strike? Naturally, you’re troubled. Most charities in Canada that are not places of worship raise … Continue reading
Boost Email Fundraising Open Rates by Sounding Like Grandma
The secret to persuading your donors to open and read your direct email fundraising messages is to make them sound like a note from grandma. —————————————————————- Receive a free fundraising tip like this each week by email. Sign up for … Continue reading
Online Fundraising Donation Pages Must Answer Donor’s 3 Questions
Do you use direct mail fundraising letters to drive donors to your website to make their donations? If you do, make sure your website donation page answers the three most common questions asked by donors. —————————————————————- Receive a free fundraising … Continue reading
Online Fundraising: Four Deadly Blunders to Avoid
The good news is that 62 percent of adults visit a non-profit’s website before donating (according to a recent online survey conducted by Harris Interactive). That’s also the bad news. For many non-profits, the quickest way they can scare away … Continue reading
Email Fundraising Subject Lines: Use Today’s News Headlines to Boost Open Rates.
If you want to increase the number of people who read your email fundraising letters and email newsletters, put today’s headlines in your email subject lines. —————————————————————- Receive a free fundraising tip like this each week by email. Sign up … Continue reading
Online Fundraising: Build Your List of Email Donors in 10 Simple Internet Ways.
Your greatest challenge as an email fundraiser is your list. If your organization is typical, only 10% of the people in your donor file have given you their email address. And that list isn’t growing any larger all on its … Continue reading
Email Fundraising Must Inspire Donors to Go Online.
Sending an email with no links to follow is like mailing a direct mail appeal without enclosing a reply device or return envelope. Costly. —————————————————————- Receive a free fundraising tip like this each week by email. Sign up for Raiser … Continue reading
Boost Email Donor Newsletter Open Rates with Safe Subject Lines.
The last time I checked, which is to say, yesterday, the average open rate for an email donor newsletter was 37%. That means 63 percent of donors are not opening the email newsletters they’ve asked to receive. —————————————————————- Receive a … Continue reading
Email Donor Newsletters: Improve Your Open Rates for Online Fundraising and Donation Success
One of the greatest challenges in email fundraising is poor open rates. The majority of donors who subscribe to email donor newsletters receive them but never open them. —————————————————————- Receive a free fundraising tip like this each week by email. … Continue reading
Email Fundraising Serves Four Strategic Functions
Email is cheaper than direct mail but that’s not why you should embrace it. Your non-profit organization should be communicating with donors and members by email for four strategic reasons. —————————————————————- Receive a free fundraising tip like this each week … Continue reading
