Category Archives: Dear Alan
Dear Alan, What do you Recommend for Reminder Letters?
Dear Alan, Do you have any suggestions for the (post direct mail) reminder letter? I would love your thoughts on the letter as well as the donation form. Thanks, Shannon Brown —————————————————————- Receive a free fundraising tip like this each … Continue reading
Posted in Dear Alan, Donor renewal, Fundraising letters, Strategy
Tagged Direct mail fundraising, Fundraising letters
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Dear Alan, What is a Carrier Route in direct mail fundraising?
A Carrier Route is a group of addresses that a mail carrier can deliver to in a single day. Carrier Routes “roll up” into ZIP Codes. There are roughly 15 ZIP Codes per Carrier Route. See more definitions at the … Continue reading
Dear Alan, What is a “Back Test” in direct mail fundraising?
A Back Test is a mailing designed to reproduce, and therefore confirm, the results of a recent direct mail test. Also called a retest or confirming test. Usually run when the results of a test fall within an acceptable range … Continue reading
Posted in Dear Alan, Fundraising letters, Lists, Testing
Tagged Dear Alan, Lists, Testing
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