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Sharpe Tips

Direct mail fundraising pointers from Alan Sharpe, CFRE, fundraising practitioner, author, trainer and speaker.

From the category archives:

Databases

Dear Alan, What is “list cleansing” in direct mail fundraising?

by Alan Sharpe on September 2, 2009 · 0 comments

in Databases, Lists, Returned Mail

Is Your Returned Mail Costing You $481 a Piece?

by Alan Sharpe on August 21, 2009 · 0 comments

in Databases, Donor retention, Lists, Returned Mail

How to Help Your Lettershop Bungle Your Fundraising Campaign

by Alan Sharpe on August 14, 2009 · 0 comments

in Databases, Fundraising letters, Lists, Results, Returned Mail

Reduce Undeliverable Fundraising Appeals by Acquiring Phone Numbers and Email Addresses Before Donors Move

by Alan Sharpe on August 3, 2009 · 0 comments

in Databases, Donor retention, Lists, Returned Mail

Reduce Your Direct Mail Fundraising Costs and Attrition Rates with NCOA

by Alan Sharpe on December 12, 2008

in Databases

With Fundraising Software, it Pays to be Exclusive in Data Entry

by Alan Sharpe on July 11, 2008

in Databases

Build Your Direct Mail Fundraising Mailing List in Three Ways

by Alan Sharpe on October 5, 2007

in Databases, Donor acquisition, Lists

Database Direct Mail Fundraising: Improve Personalization Results with Detective Work.

by Alan Sharpe on July 6, 2007

in Databases

Count Your Donors and Your Dollars in Direct Mail Fundraising.

by Alan Sharpe on June 21, 2007

in Databases, Response, Results

Boost Net Income by Mailing Fewer Direct Mail Fundraising Appeal Letters.

by Alan Sharpe on February 2, 2007

in Databases

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