Category Archives: Branding

Answer the Only Question Donors Have and You’ll Raise More Money Fundraising

Your donors have only one question that bothers them. If you want to acquire more donors, you have to answer it. If you want to raise more net revenue, you need to answer it. And if you want to increase … Continue reading

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Posted in Asks, Branding, Email fundraising, Fundraising letters, Grant proposals, Major Gifts, Online fundraising, Special Events, Strategy | 1 Comment

Non-Profit Domain Names: Twenty Do’s and Dont’s for Creating Yours

If I asked you to recall the domain names of the 20 largest US charities, you’d do pretty well, I know. You’d remember mayo.edu, of course, the largest US charity, and ymca.net (2nd). And clevelandclinic.org (4th). And redcross.org (6th). And … Continue reading

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Posted in Branding, Online fundraising | Leave a comment