Category Archives: Bequests

How Angry Are Your Donors With You? Take this Quiz and Find Out.

Posted on November 18, 2011 by Alan Sharpe

Have you upset one of your donors recently? Just how mad do you suppose they are at you, on a scale of 1 to 10? Take this quiz and find out. —————————————————————- Receive a free fundraising tip like this each … Continue reading →

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Posted in Bequests, Donation thank-you letters, Donor renewal, Donor retention, Long-Term Donor Value, Major Gifts, Results, Strategy | Leave a comment

Why Average Lifetime Donor Value is the Most Important Metric in Fundraising

Posted on September 23, 2011 by Alan Sharpe

Nothing says more about the success of your fundraising program than the lifetime value of your average donor. Average lifetime value, of course, is the gross income you receive from your typical donor during the time the donor is giving … Continue reading →

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Posted in Bequests, Databases, Donor acquisition, Donor attrition, Donor renewal, Donor retention, Results, Strategy | Leave a comment

Legacy Fundraising: Why You Must Start a Bequest Marketing Program Now

Posted on July 4, 2011 by Alan Sharpe

Never before has there been more money available to your organization than right now. Members of the “Greatest Generation,” those who lived through the Great Depression and the Second World War, now in their 80s and 90s, are collectively leaving … Continue reading →

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Posted in Bequests | Leave a comment