Monthly Archives: July 2010
Boost Response Rates to Your Direct Mail Fundraising and Special Event Invitations
Will your direct mail package ever produce a standing ovation? It might. When you mail an effective invitation to a seminar, workshop, awards show or special event, you literally move people-out of their seats and into yours. That’s one of … Continue reading
Posted in Donor acquisition, Special Events
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Boost Fundraising Letter Response Rates by Making Responding Convenient
I had a client who wanted to drive prospective customers to his online store using a postcard. Great idea, I thought, and cost effective. He had a terrific product, a compelling offer, and a sound business model. He had just … Continue reading
Posted in Fundraising letters, Response, Results
Tagged Fundraising letters, reply devices
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Eight Mistakes to Avoid in Donation Thank You Letters for a Fundraising Gift or Contribution
The easiest way to encourage a donor to mail you another donation is to thank her properly for her last gift. There are right ways and wrong ways to thank your donor. Avoid these mistakes when mailing your donation thank-you … Continue reading
