Monthly Archives: June 2010
Boost Your Online Fundraising by Thinking Like Wal-Mart
To generate more donations from your website, think like Wal-Mart. If you visit a Wal-Mart looking for a spare tire, you don’t walk in the doors looking for a sign that says “Spare Tires.” You look for a sign that … Continue reading
Six Easy Ways to Warm Up a Fundraising Letter Appeal
Which would you read first (and right to the end): a typed, generic fundraising letter from the Red Cross or a hand-written letter from your grandma Hostetler in Muleshoe, TX? I’d choose the personal letter over the impersonal every time. … Continue reading
Improve Fundraising Letters by Writing to Emelia, Not to Everyone
A few years ago I sat down with my lawyer to sign my Last Will and Testament. I had never had a Will before, so I hired a lawyer to draft a Will that was clear, expressed my wishes, and … Continue reading
Internet Fundraising: Raise Funds Online with these Nine Email List-Building Tips
The secret to raising funds online is not Facebook or Twitter or texting or even your website. It’s email. To raise money on the Internet you need the email addresses of folks who believe in your cause and want to … Continue reading
