Monthly Archives: November 2009
Four Steps to Better Donation Letter Reply Devices
Successful direct mail donation letters contain three things: a compelling case for support, a request for funds (the “ask”), and a response device. The case is the Incentive. The ask is the Imperative. And the response device is the Instrument. —————————————————————- Receive … Continue reading
Why a Convicted Felon Should Write your Next Fundraising Letter
I know a man who spent 21 years in maximum security prisons. A product of rape born in an abandoned building, he was incarcerated at age eight into Canada’s most violent and brutal reform school. He became a chronic runaway, … Continue reading
Posted in Fundraising letters, Testimonials
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