Monthly Archives: September 2009
Dear Alan, What do you Recommend for Reminder Letters?
Dear Alan, Do you have any suggestions for the (post direct mail) reminder letter? I would love your thoughts on the letter as well as the donation form. Thanks, Shannon Brown —————————————————————- Receive a free fundraising tip like this each … Continue reading
Posted in Dear Alan, Donor renewal, Fundraising letters, Strategy
Tagged Direct mail fundraising, Fundraising letters
4 Comments
Dear Alan, What is “list cleansing” in direct mail fundraising?
List cleansing is the process of keeping a mailing list accurate and up to date. The process involves, among other things, removing duplicate records, formatting addresses to postal standards, and updating addresses of those who move. See more definitions at … Continue reading
