Monthly Archives: May 2009
How to Find New Major Gift Donors
Your organization needs to find more major donors for two vital reasons. First, major donor fundraising is the most cost-effective use of your time and money, costing somewhere between two cents and fifteen cents to raise a dollar. Second, many … Continue reading
Posted in Major Gifts, Prospect research
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Improve Your Direct Mail Fundraising Letters: Donate to Your Competitors
One of the quickest ways to learn the craft of direct mail fundraising is to donate money to your strongest competitors. Pick the Top 10 organizations you admire and mail them a donation of at least $20. Then watch your … Continue reading
Posted in Results, Strategy
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