Monthly Archives: October 2008
Don’t Ask for a Gift in Direct Mail Fundraising Letters
My wife can still remember the name of her math teacher from grade four. You know why? Because he, um, paused every few words, and ah, ahhhhh, you know, ahh, added an ahh to what he was saying, ah, so … Continue reading
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Christmas Fundraising Letters: Make Your Appeal Original but Contemporary
If your non-profit organization is typical, your direct mail program raises 50 percent of its revenue with one mailing-the Christmas appeal. More people give more money to the “Holiday Season” letter than they give to any other single mailing all … Continue reading
Posted in Asks, Donor renewal
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In Fundraising Letters, Use Present Tense
If you want your fundraising letters to sound more vigorous, get tense. The present tense, that is. Listen to the sports news on the radio and you’ll hear the announcer saying, “tomorrow the Atlanta Falcons take on the Minnesota Vikings.” … Continue reading
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