Monthly Archives: August 2008

Direct Mail Donor Acquisition: How to Ask for the Right Amount

Posted on August 15, 2008 by Alan Sharpe

My wife and I listed our house for sale last Monday and sold it on Wednesday. The buyer offered us a few hundred dollars more than our asking price, so we accepted. But we have lingering doubts. Maybe you would, … Continue reading →

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Back-End Premiums in Direct Mail Fundraising: Think Twice Before Offering

Posted on August 11, 2008 by Alan Sharpe

You should literally think twice before offering your direct mail donors a back-end premium. And neither of these thoughts has anything to do with net revenue. —————————————————————- Receive a free fundraising tip like this each week by email. Sign up … Continue reading →

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