Monthly Archives: June 2008
Look for Connection, Not Cash, in Prospective Direct Mail Donors
I received an email the other day that reads as follows: –letter starts– Hello Mr. Raiser, My name is _______. I work for a non profit organization, the ____________. We are in a season of taking the ministry international and … Continue reading
Lapsed Direct Mail Donors are Better than New Donors
One of your best sources of direct mail donations is people who have stopped giving you direct mail donations. We call these people “lapsed donors” and “expired members,” two uncharitable ways of referring to friends who have not given a … Continue reading
