Monthly Archives: May 2008
Boost Response by Not Including a Reply Envelope
Your donors do not respond to your direct mail appeals because you include a postage-paid reply envelope. They respond because they believe in your cause, admire your organization, and want to help the people you serve. —————————————————————- Receive a free … Continue reading
Will Direct Mail Fundraising Work for You? Ask and Find Out
Back in 1997, as I sat in the departures lounge at Ottawa International Airport, I didn’t know if Ruth would accept my proposal of marriage. I fidgeted. I procrastinated. Finally, as they announced the final call for her flight back … Continue reading
Online Fundraising: Attract Donors with Search Engine Optimization
Search engines are the most common way that potential donors will find your website. A non-profit website that appears near the top of search engine results will witness a dramatic increase in traffic compared with competing websites that appear further … Continue reading
