Monthly Archives: February 2008
Donor Newsletters: Show the Person Behind the Story, and the Story Behind the Person
The quickest way to improve your donor newsletters is to start seeing your world in story form. Behind every person there is a story. And behind every story there is a person. Your job is to uncover both. Your donors … Continue reading
Boost Donor Newsletter Readership with Great Photos
Your fundraising newsletter will attract more readers, raise more funds and retain more donors when you publish outstanding photographs. Photographs are the most important images you can feature in your donor newsletter. Good photos make your newsletter pages more interesting. … Continue reading
Online Fundraising Donation Pages Must Answer Donor’s 3 Questions
Do you use direct mail fundraising letters to drive donors to your website to make their donations? If you do, make sure your website donation page answers the three most common questions asked by donors. —————————————————————- Receive a free fundraising … Continue reading
Online Fundraising: Four Deadly Blunders to Avoid
The good news is that 62 percent of adults visit a non-profit’s website before donating (according to a recent online survey conducted by Harris Interactive). That’s also the bad news. For many non-profits, the quickest way they can scare away … Continue reading
