Monthly Archives: January 2008
Reduce Your Direct Mail Fundraising Costs by Mailing Less Often to Those Who Give Less
The secret to reducing your direct mail fundraising costs is counterintuitive, like fertilizer. Next time you’re out in the boonies, watch as a farmer spreads fertilizer over his field. As he passes over the parts of his field that always … Continue reading
41 Things You Can Mail to Donors in Direct Mail Fundraising
Want to learn a lesson in direct mail fundraising from Winston Churchill? He once observed that a fanatic is “someone who can’t change his mind and won’t change the subject.” A fundraising letter fanatic, of course, is someone who thinks … Continue reading
Five Vital Signs of a Healthy Direct Mail Fundraising Program
I spent last night visiting two hospitals with my four-year-old son, Spencer. I noticed that the staff at each hospital took the same vital signs (pulse, oxygen saturation, temperature, breathing) to determine Spencer’s health. Nurses and doctors miles apart, working … Continue reading
