Monthly Archives: December 2007

Direct Mail Fundraising Success Depends on a Strong Case for Support

Posted on December 28, 2007 by Alan Sharpe

The secret to raising funds with direct mail appeal letters is not found in what you say or in how you say it but in why you say it. Success is found not in technique but in truth. The truth … Continue reading →

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Creative Business Reply Envelopes Boost Fundraising Letter Response Rates

Posted on December 21, 2007 by Alan Sharpe

When was the last time you agonized over what to put on your business reply envelope? If you’re like most non-profit organizations, your BRE never changes. You mail the same BRE with every direct mail fundraising letter. And you likely … Continue reading →

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