Monthly Archives: November 2007
Donor Newsletters: Four Things Your Donors Demand from You
Back in the 1990s, I worked for a non-profit organization that mailed a multi-page, full-colour newsletter to around 14,000 people each month, at a cost of around $0.50 a piece. The majority of people who received the newsletter had never … Continue reading
Fundraising Letter Writing Tips from Reader’s Digest
If your donor has the choice of reading your fundraising letter or reading the latest issue of Reader’s Digest, which one will she read? This is not a trick question. The competition for your donor’s attention has never been greater. … Continue reading
Boost Your Direct Mail Fundraising Response Rates with Deadlines
Why did the Canadian cross the road? To get to the middle. Your job as a direct mail fundraiser is to give your donors both a reason for donating and an incentive for donating. Your enemy is inertia. Your enemy … Continue reading
Reduce Direct Mail Donor Attrition in Four Ways
Your non-profit loses 15 percent of its donors every year, if you are typical. What can you do to reduce that percentage? —————————————————————- Receive a free fundraising tip like this each week by email. Sign up for Raiser Sharpe Tips … Continue reading
