Monthly Archives: October 2007
In Fundraising Letters, Prove Relevance by Unseating Popular Icons
One of the quickest ways to win the attention of your distracted donors is to take a popular icon and make it a villain. By linking your cause with a trend or fad, and by taking a contrarian view, you … Continue reading
No Such Thing as a Fundraising Letter
If you want to be successful at raising money with fundraising letters, the first lesson you must learn is that there’s no such thing as a fundraising letter. —————————————————————- Receive a free fundraising tip like this each week by email. … Continue reading
Attract More Donors with Direct Mail Donor Acquisition Fundraising Letters by Avoiding these Mistakes
Woody Allen once said that “80 percent of success is just showing up.” He was wrong, of course. —————————————————————- Receive a free fundraising tip like this each week by email. Sign up for Raiser Sharpe Tips here Browse Alan’s books, … Continue reading
Build Your Direct Mail Fundraising Mailing List in Three Ways
Your success as a direct mail fundraiser depends on the quality of your list. A mediocre letter mailed to the right list will outperform a terrific letter mailed to the wrong list. How you build that list is up to … Continue reading
