Monthly Archives: August 2007
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kwces4zvyh —————————————————————- Receive a free fundraising tip like this each week by email. Sign up for Raiser Sharpe Tips here Browse Alan’s books, handbooks and tools about fundraising. Visit the fundraising bookstore —————————————————————-
In Donor Newsletters, Avoid Cliché Photos
If you want to guarantee that your donors will ignore your newsletters, illustrate your stories with cliché photos. Here are the top four: —————————————————————- Receive a free fundraising tip like this each week by email. Sign up for Raiser Sharpe … Continue reading
Donor Newsletters Must Avoid Boring Stories in Direct Mail Fundraising
One day one of the greatest bores at the Player’s Club said to Oliver Herford, “Oliver, I have been grossly insulted. Just as I passed that group over there I overheard someone say he would give me fifty dollars to … Continue reading
Donor Newsletters Must be Newsworthy in Direct Mail Fundraising
The secret to publishing compelling donor newsletters is to only publish stories that are newsworthy to your donors. But how do you decide if a story is newsworthy? Take this simple test. —————————————————————- Receive a free fundraising tip like this … Continue reading
Millionaires Are Generous Donors if Asked Properly
I was pontificating with my wife, Ruth, the other day, explaining that fundraisers have no control over one of the Big Cs of fundraising. “Ideal donors,” I announced, “have the Capacity to give, have a strong Connection with the charity, … Continue reading
