Monthly Archives: July 2007
Not All Wealthy Direct Mail Donors Live in Upscale Neighbourhoods
If you look for wealthy donors in all the usual places you’ll receive the usual result. Disappointment. —————————————————————- Receive a free fundraising tip like this each week by email. Sign up for Raiser Sharpe Tips here Browse Alan’s books, handbooks … Continue reading
Look for Tightwads, Not Millionaires in Direct Mail Donor Acquisition
Most first-generation millionaires are tightwads. They aren’t rich because of how much they spend but because of how much they save. If you need to find millionaires who will donate a large sum of money to your non-profit organization, look … Continue reading
Direct Mail Fundraising is a Program, Not a Campaign
Before they hired me as their director of development, and before they ran out of money and laid me off, a non-profit organization whose name is unmentionable ran an unmentionable direct mail program. —————————————————————- Receive a free fundraising tip like … Continue reading
Database Direct Mail Fundraising: Improve Personalization Results with Detective Work.
Next time you are arrested, pay attention to what information the police officer asks you to divulge immediately. It’s not a lot. —————————————————————- Receive a free fundraising tip like this each week by email. Sign up for Raiser Sharpe Tips … Continue reading
