Monthly Archives: April 2007
In Donor Newsletters, Put Captions Under Photos to Boost Readership
A picture is never worth a thousand words. After all, why do newspapers and websites contain more words than images? Because pictures are insufficient on their own. Would you date someone whose nice photo you saw online, if that’s all … Continue reading
In Direct Mail Donor Acquisition, Compare Cost Per Donor with Cost Per Dollar.
The best way to measure your success in direct mail donor acquisition is to examine your cost to raise a donor rather than your cost to raise a dollar. —————————————————————- Receive a free fundraising tip like this each week by … Continue reading
Are You Too Small for Direct Mail Donor Acquisition?
Some non-profit organizations should not use direct mail as a way to attract new donors. Is your organization one of them? Take this simple test and find out. —————————————————————- Receive a free fundraising tip like this each week by email. … Continue reading
