Monthly Archives: September 2006
Spot Potential Direct Mail Donors Using the 3 Cs of Fundraising.
What does an ideal new direct mail donor look like? How can you spot one in a crowd? Or in a list of potential donors? Look for the 3 Cs. —————————————————————- Receive a free fundraising tip like this each week … Continue reading
Posted in Donor acquisition, Strategy
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Appealing Fundraising Letters Request More than Donations.
The last thing you should ask for in a fundraising letter is a donation. You have no business asking for money until you have first persuaded your donor that you deserve her attention, value her time, appreciate her as a … Continue reading
Posted in Asks
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Fundraising Letter Frequency: Mail Often Enough to Prove Friends Stay in Touch.
Want to know one of the most vital truths in direct mail fundraising? Friends stay in touch. —————————————————————- Receive a free fundraising tip like this each week by email. Sign up for Raiser Sharpe Tips here Browse Alan’s books, handbooks … Continue reading
Posted in Donor renewal
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